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Poshmark
CASE STUDY
Logo, App Design, Website Design, Instagram Ad, Youtube Ad, Triad Subway Poster Ad
Poshmark is a user based resale website and app that allows its consumers to sell or buy used or new items. They are leading in the market for their category now however their interface for their app and website are in desperate need of a revamp.
In this campaign Poshmark looks to update their brand guidelines, redesign their logo, create new interface designs for their app and website, and update marketing strategies while still keeping true to the original brand message and voice.

Art Director, Graphic Design, Branding, Web Design, Video Editing, Online + Offline Ad Design

Phase 1 : Interface Overhaul
App Redesign
The Poshmark App revamp provides a streamlined experience for its current and future users. Comparable to competitors such as Depop or Thread Up, this update entices new consumers to start using Poshmark, as well as giving its current audience a more cohesive platform to interact with.





Website Redesign
Additionally with their website, Poshmark will create a more cohesive brand experience overall and continue its branding from one platform to the next. Intuitive tabs and pages make the website and app more user friendly. The brand colors and logo would also be updated to create a new flare while still staying true to the original brand voice.




Phase 2 : Out of Home
Subway Triad
To get the conversation started and reintroduce the brand to the public, the first step would be repetition and creating a pause. Using subtle out of home advertising such as subway ads, which touch a consumer's everyday routine, would allow for the Poshmark name to spread and stick in people's heads.
Concentrating on high volume and fashion forward areas such as New York, Boston, and Chicago would allow the ads to reach new consumers. The rebranded content would also reach current users, sparking a renewed interest.
Phase 3 : Social Media
Instagram Content

Social media content, as a constant in our lives, would be utilized to reach an even wider audience in the fashion oriented community. Poshmark advertisements would be run through an instagram story and post geared towards introducing the new rebrand and app.
Phase 4 : Video Application
youtube Content
With this call to action, the brand will tap into multiple senses. To engage the target demographic, a video ad would run on YouTube connected to fashion related content. Through eye catching visuals and a unique auditory experience, the Postmark name will solidify itself in the mind of the consumer.

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