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KIBLIND

CASE STUDY

4 Package Designs, Website Design, 5 Instagram Ads, Pintrest Ad, Magazine Ad, Extension Direction

Kiblind is an illustration based business and magazine that collaborates for global missions or creative projects. Kiblind started with their quarterly magazine which is still in print today. The brand’s main focuses include strategy, design, illustration, animation, artistic direction, & collaborations.

In this campaign Kiblind looks to develop and market a brand extension subscription box for their audience. Designing curated content and 
merchandise for the next generation of creatives.

Art Director, Graphic Design, Web Design, Package Design, Product Design, Online + Offline Ad Design

Kiblind Pintrest Ad-01.png

Phase 1 : Subscription Box 

Package Design

By introducing a subscription aspect to the brand consumers will now be able to interact with their favorite artists all around the world. Using the art from existing partners of Kiblind these boxes would be uniquely curated every month with art from existing artists and connecting to a new theme every time. While interest grows with the subscriptions the brand would be able to open up opportunities for collaboration between their subscribers, showcasing the art made from the content within each box.

Merchandise 

Each month a new box, each month a new curated collection of supplies. while killing is centered around the quarterly magazine subscriptions each box would contain a magazine from that quarter alongside a Kiblind sticker, a postcard of the featured artist's work, another artwork inspired item,  a "How To" booklet, and art supplies that compliments the rest of the box's theme. As well as the featured artist's for each box's exterior, there would be opportunities to expand their reach within the creative community to collaborate within the items in each box. 

Phase 2 : Point of Sales

Microsite

Each Year the boxes for subscription would be posted through the website on a separate page specifically dedicated to the boxes themselves. This site would give consumers the option to subscribe to individual boxes or invest in the set.

 

Phase 3 : Printed Media

Magazine Ad

By introducing the subscription box service through a magazine, consumers who already have an interest in art can find a new way to experience their passions. The magazines that Kiblind targets will be centered around artistic fields. They would also work with big publications around the world to introduce the brand to an international audience.

Phase 4 : Social Media

Pintrest

Using Pinterest to promote the overall subscription service Kiblind taps into their artistic consumers by showing dedication to creative platforms. Pinterest allows for creatives to react to the new service alongside their passions and would help promote the brand's overall awareness for their demographic. 

Instagram
Through instagram Kiblind will connect with their existing audience as well as inviting new viewers to interact with the brand for the first time. Initially the brand will post about the overall subscription service along with a short explanation. After the launch each quarterly box would be accompanied by an instagram post showcasing its content.  
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