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Advertising, Branding, and Design
Advertising, Branding, and Design
Advertising, Branding, and Design
Line Skis
CASE STUDY
Bus stop Ad, Bus Graphic Takeover, Ski lift Ad, Instagram Ad, Youtube Video, 3 Apparel Designs, 3 Ski Designs
Line as a brand is a ski company that specializes in freestyle skiing. Most well known for their twin tip skis as well as crating unique designs and challenges for their consumers. The brand prides themselves on redefining skiing to create the future of winter sports.
In this campaign Line looks to expand their audience to incoming skiers. By tapping into the initial doubts and fears of skiing the goal is to always find a way through, to find your Line.
Art Director, Graphic Design, Video Editing, Product Design, Online + Offline Ad Design
Phase 1 : Out Of Home
Bus Route Takeover
As any skier knows, the first step of your journey is getting to the slopes. At many ski resorts the main form of transportation is found in busses. Tapping into this commute Line looks to find skiers who are beginning their adventures. Creating buzz and awareness of the brand while associating it with the experience of skiing itself. New and experienced skiers alike will be introduced to the overall message of the campaign; to get rid of doubts and uncover their potential in their next expedition. These ads would be run throughout popular ski resorts, such as Breckenridge, Park City, and Heavenly, to spread the campaign within the community.
Ski Lift Ad
While on the slopes Line would continue their message to encourage skiers and create an uplifting atmosphere. Ads would be posted on lifts and gondolas allowing for a continued visual interaction with the brand. Sparking a conversation throughout the whole of a skiers experience.
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Phase 2 : Social Media
Instagram Content
Using social media the brand can target with the consumer promoting the same message. Connecting with newer or incoming skiers Instagram ads would be able to reach an audience who directly interact with winter sport related content, or adjacent content such as skateboarding, long boarding, and other extreme sport categories.
Youtube Content
Youtube ads would be run connecting with extreme sport content or viewers who tend towards those categories throughout their watch history. These ads would follow the same narrative, encouraging new skiers or skiers with doubts surrounding their experiences to look to Line for the confidence they seek.
Phase 3 : Merchandise
Apparel Design
Along with the whole of the campaign, apparel designs would be created for consumers to continue their interactions with the brand and to promote Line's message through their style. These designs would be bright and eye catching, easy to wear while out on the slopes as well as creating a pause in everyday streetwear.
Ski Design
Line would continue to promote their message with a new line of ski designs that showcase imagery from the campaign. These skis would be sold exclusively at select ski resorts, ie Breckenridge, Park City, and Heavenly, and would be offered online for the season.
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