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MORPHE X FENDER

Morphe is a makeup and beauty brand that specializes in producing eye shadow pallets, lip colors, and brushes. Fender is a Music equipment brand that continues to expand its lines of guitars, basses, amps, accessories and digital experience. Both of these brands are drastically different but their target audiences have more similarities than differences.

Goal

Combine the target audience of both brands to create a wider range of consumers.

Solution

Come up with collaboration merch, design event and event elements, and create an an advertisement campaign for the merchandise and event.

Deliverables

 4 Package Designs, Pre-Launch + Post-launch Instagram Ads, Magazine Ad, Bus Stop Ad, Event Design

Campaign

Brand Collaboration Campaign

Roles

Art Director, Graphic Design, Packaging, Event Design, Online and Print Ads

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